{"id":2901,"date":"2022-09-23T15:07:41","date_gmt":"2022-09-23T20:07:41","guid":{"rendered":"https:\/\/allemaglobal.com\/?p=2901"},"modified":"2023-04-18T09:38:20","modified_gmt":"2023-04-18T14:38:20","slug":"pourquoi-passer-a-google-analytics-4","status":"publish","type":"post","link":"https:\/\/allemaglobal.com\/en\/blogue\/pourquoi-passer-a-google-analytics-4\/","title":{"rendered":"Voici pourquoi vous devriez passer \u00e0 GA4 le plus rapidement possible"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2901\" class=\"elementor elementor-2901\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af6fcff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af6fcff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f19db1c\" data-id=\"f19db1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8683e48 elementor-widget elementor-widget-text-editor\" data-id=\"8683e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Dans cet article, nous vous expliquons pourquoi vous devriez int\u00e9grer GA4 le plus rapidement possible. Quels sont les avantages et comment le faire.\u00a0<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e627a1d elementor-widget elementor-widget-heading\" data-id=\"e627a1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que Google Analytics 4 (GA4)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a58347 elementor-widget elementor-widget-text-editor\" data-id=\"6a58347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">GA4 est la derni\u00e8re version de l\u2019outil d\u2019analyse Web de Google. Google Analytics 4 se trouve \u00eatre une version simplifi\u00e9e et am\u00e9lior\u00e9e de Universal Analytics. GA4 vous permet de mesurer et d\u2019analyser le trafic de votre site Web ou de votre application mobile (iOS ou Android). C\u2019est un merveilleux outil pour collecter les donn\u00e9es et \u00e9v\u00e9nements multiplateformes (Web, Application mobile). Il est \u00e9galement possible de r\u00e9colter les donn\u00e9es d&#8217;autres plateformes Google afin d\u2019en faire l&#8217;analyse en un seul endroit. On parle entre autres de la Google Search console ou de votre compte Google Adword.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c473b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c473b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df18979\" data-id=\"df18979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30534d6 elementor-widget elementor-widget-heading\" data-id=\"30534d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelle est la diff\u00e9rence entre Google Analytics Universal (UA) et Google Analytics 4 (GA4)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6ce3ee elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6ce3ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3659b8f\" data-id=\"3659b8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc94d21 elementor-widget elementor-widget-heading\" data-id=\"cc94d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Modification de la structure et de la collecte de donn\u00e9es. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ab251 elementor-widget elementor-widget-text-editor\" data-id=\"c0ab251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans Universal Analytics, chaque propri\u00e9t\u00e9 repr\u00e9sentait soit un ou plusieurs sites Web, soit une application mobile. Maintenant, on peut utiliser plusieurs flux de donn\u00e9es dans la m\u00eame propri\u00e9t\u00e9. On peut maintenant mesurer et analyser les donn\u00e9es d\u2019un site Web, d\u2019une application iOS et d\u2019une application Android au m\u00eame endroit.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99f0f02\" data-id=\"99f0f02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-733e876 elementor-widget elementor-widget-image\" data-id=\"733e876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"607\" src=\"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/organigramme-ua-vs-ga4.png?fit=800%2C607&amp;ssl=1\" class=\"attachment-large size-large wp-image-2906\" alt=\"propretes-et-vues-ga4-ua-organisation\" srcset=\"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/organigramme-ua-vs-ga4.png?w=966&amp;ssl=1 966w, https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/organigramme-ua-vs-ga4.png?resize=300%2C228&amp;ssl=1 300w, https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/organigramme-ua-vs-ga4.png?resize=768%2C583&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b34b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b34b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bb3816\" data-id=\"5bb3816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-226b59d elementor-widget elementor-widget-heading\" data-id=\"226b59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La structure des \u00e9v\u00e9nements et des param\u00e8tres personnalis\u00e9s a \u00e9t\u00e9 grandement am\u00e9lior\u00e9e. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcad7e2 elementor-widget elementor-widget-text-editor\" data-id=\"fcad7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il est maintenant plus facile d\u2019envoyer des informations suppl\u00e9mentaires reli\u00e9es \u00e0 chaque \u00e9v\u00e9nement. Par exemple, pour un site Web contenant des pages de produits, vous pourriez d\u00e9cider d\u2019envoyer un \u00e9v\u00e9nement chaque fois que quelqu\u2019un consulte une page produit et aussi d\u2019envoyer les d\u00e9tails de cette page produit (marque, couleur, taille, prix, etc.) C\u2019est ensuite facile de cr\u00e9er des rapports personnalis\u00e9s afin de mieux comprendre ce qui int\u00e9resse vos clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d105a27 elementor-widget elementor-widget-heading\" data-id=\"d105a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi utiliser Google Analytics 4 (GA4) au lieu d\u2019Universal Analytics (UA) ? \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aacdd3 elementor-widget elementor-widget-text-editor\" data-id=\"2aacdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00eame si vous d\u00e9cidez de continuer \u00e0 utiliser Universal Analytics pour un moment, il est important de savoir que celui-ci arr\u00eatera de fonctionner sous peu. De plus, les donn\u00e9es ne sont pas transf\u00e9rables. Il est donc important de commencer le plus rapidement possible \u00e0 r\u00e9colter des donn\u00e9es sur Google Analytics 4 afin de conserver un historique lorsque Universal Analytics cessera de fonctionner. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff7f206 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff7f206\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b95a426\" data-id=\"b95a426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce8e0c elementor-widget elementor-widget-heading\" data-id=\"1ce8e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand Universal Analytics cessera-t-il de fonctionner ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fed7a elementor-widget elementor-widget-text-editor\" data-id=\"14fed7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=fr\">Google a annonc\u00e9 que le 1er juillet 2023<\/a>, Universal Analytics cessera de collecter les nouvelles donn\u00e9es. Les donn\u00e9es d\u00e9j\u00e0 collect\u00e9es resteront toutefois disponibles pour au moins 6 mois.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c2ea10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c2ea10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1fbf0b\" data-id=\"e1fbf0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf6f6e elementor-widget elementor-widget-heading\" data-id=\"8bf6f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment r\u00e9colter les donn\u00e9es de ma plateforme de commerce en ligne comme Shopify ou  Woocommerce sur GA4 ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0c2482 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0c2482\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-225c0a6\" data-id=\"225c0a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97610b elementor-widget elementor-widget-image\" data-id=\"f97610b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/e-commerce-vers-ga4-1.png?fit=800%2C500&amp;ssl=1\" class=\"attachment-large size-large wp-image-2908\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/e-commerce-vers-ga4-1.png?w=1173&amp;ssl=1 1173w, https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/e-commerce-vers-ga4-1.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/e-commerce-vers-ga4-1.png?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/e-commerce-vers-ga4-1.png?resize=768%2C480&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5033f0a\" data-id=\"5033f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f74c18 elementor-widget elementor-widget-text-editor\" data-id=\"3f74c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Peu importe si vous utilisez Shopify, WooCommerce, Wix, SquareSpace ou toute autre plateforme de commerce en ligne, Google Analytics 4 sera un alli\u00e9 de taille pour \u00e9tablir et am\u00e9liorer votre strat\u00e9gie marketing. La collecte de donn\u00e9es de votre plateforme de commerce en ligne est une partie importante afin de mieux comprendre ce que vos clients recherchent ainsi que leurs habitudes d\u2019achat. C\u2019est \u00e9galement une bonne fa\u00e7on de cr\u00e9er des audiences \u00e0 des fins publicitaires afin de cibler un type de client qui a abandonn\u00e9 un panier sur votre site, par exemple. L\u2019int\u00e9gration \u00e0 GA4 est diff\u00e9rente d\u2019une plateforme \u00e0 l\u2019autre. Nos sp\u00e9cialistes peuvent vous aider \u00e0 r\u00e9colter et g\u00e9rer les donn\u00e9es de votre commerce en ligne. D\u00e9couvrez \u00e9galement comment nous pouvons faire le <a href=\"\/developpement-logiciel-sur-mesure\/\"><span style=\"text-decoration: underline;\">pont entre vos logiciels<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3f25b elementor-widget elementor-widget-button\" data-id=\"de3f25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler \u00e0 un sp\u00e9cialiste<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a28353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a28353\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fd43c1\" data-id=\"4fd43c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93beaf5 elementor-widget elementor-widget-heading\" data-id=\"93beaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment configurer Google Analytics 4 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ab8ad elementor-widget elementor-widget-heading\" data-id=\"b2ab8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er une propri\u00e9t\u00e9 GA4 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7367f73 elementor-widget elementor-widget-text-editor\" data-id=\"7367f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avant de configurer une nouvelle propri\u00e9t\u00e9 de Google Analytics 4, vous devez savoir que vous pouvez utiliser le m\u00eame compte que vous utilisez d\u00e9j\u00e0 pour votre propri\u00e9t\u00e9 UA. Dans la section administration de votre compte, vous devez simplement cr\u00e9er une nouvelle propri\u00e9t\u00e9, lui donner un nom et choisir la devise et le fuseau horaire. Ensuite, quelques questions vous seront pos\u00e9es par rapport au secteur d\u2019activit\u00e9 et \u00e0 la taille de l\u2019entreprise. Par d\u00e9faut, la nouvelle propri\u00e9t\u00e9 sera une propri\u00e9t\u00e9 GA4. Contrairement \u00e0 UA, GA4 ne divise pas les propri\u00e9t\u00e9s par vues.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ae6274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ae6274\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24b3c1b\" data-id=\"24b3c1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-232b997 elementor-widget elementor-widget-heading\" data-id=\"232b997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment ajouter un flux de donn\u00e9es ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659fd7d elementor-widget elementor-widget-text-editor\" data-id=\"659fd7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le flux de donn\u00e9es sert \u00e0 indiquer la source des donn\u00e9es de quel site Web ou de quelle application vous souhaitez r\u00e9colter. Vous devez vous rendre dans la section <strong>Administration<\/strong> de votre nouvelle propri\u00e9t\u00e9 et choisir\u00a0<\/span><span style=\"color: var( --e-global-color-kadence3 );\"><strong>Flux de donn\u00e9es<\/strong>. Vous devez par la suite ajouter un flux de donn\u00e9es (Web et\/ou application).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af628e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af628e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c57e2c1\" data-id=\"c57e2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a69d7 elementor-widget elementor-widget-heading\" data-id=\"34a69d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment configurer GA4 manuellement avec un script ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a8963 elementor-widget elementor-widget-text-editor\" data-id=\"92a8963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Afin de commencer \u00e0 r\u00e9colter les donn\u00e9es de votre site Web, 2 fa\u00e7ons s\u2019offrent \u00e0 vous. La premi\u00e8re est d\u2019implanter manuellement le tag de Google Analytics 4 au code source de votre site. Pour trouver le script \u00e0 implanter sur votre site Web:\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> Rendez-vous dans la section <\/span><b>Administration<\/b><\/li><li><span style=\"font-weight: 400;\"> Cliquez sur <\/span><b>Flux de donn\u00e9es<\/b><\/li><li><span style=\"font-weight: 400;\"> Choisissez le flux de donn\u00e9es que vous avez pr\u00e9c\u00e9demment ajout\u00e9\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"> Cliquez sur <\/span><b>Voir les instructions sur le tag<\/b><\/li><li>Cliquez sur <b>installer manuellement.<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Vous pourrez ensuite envoyer ce script \u00e0 votre fournisseur Web afin qu\u2019il l\u2019implante dans la programmation de votre site.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47324da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47324da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c57da7d\" data-id=\"c57da7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0f31e2 elementor-widget elementor-widget-heading\" data-id=\"c0f31e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment configurer GA4 avec GTM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26baca4 elementor-widget elementor-widget-text-editor\" data-id=\"26baca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La deuxi\u00e8me option de configuration est avec Google Tag Manager (GTM). Consid\u00e9rant que vous avez d\u00e9j\u00e0 un compte GTM, vous devez simplement ajouter une balise <\/span><b>Google Analytics : Configuration GA4<\/b><span style=\"font-weight: 400;\"> qui se d\u00e9clenche sur chaque page vue de votre site Web. \u00c0 l\u2019int\u00e9rieur de cette balise, vous devrez indiquer l\u2019<\/span><b>ID de mesure<\/b><span style=\"font-weight: 400;\"> de votre flux de donn\u00e9es GA4.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8a8ee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8a8ee8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679fb00\" data-id=\"679fb00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7fa6d elementor-widget elementor-widget-heading\" data-id=\"bc7fa6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment trouver mon ID de mesure GA4 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5de42f elementor-widget elementor-widget-text-editor\" data-id=\"e5de42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rendez-vous dans la section <\/span><b>Administration<\/b><span style=\"font-weight: 400;\"> de votre propri\u00e9t\u00e9 puis cliquez sur <\/span><b>Flux de donn\u00e9es<\/b><span style=\"font-weight: 400;\">. S\u00e9lectionnez le flux de donn\u00e9es que vous avez pr\u00e9alablement cr\u00e9\u00e9. L\u2019ID de mesure se trouve \u00e0 cet endroit (G-XXXXXXXXXX).\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8658192 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8658192\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce24db7\" data-id=\"ce24db7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-201c2ca elementor-widget elementor-widget-heading\" data-id=\"201c2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment envoyer des \u00e9v\u00e9nements \u00e0 GA4 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b250c elementor-widget elementor-widget-text-editor\" data-id=\"a3b250c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019envoi d\u2019\u00e9v\u00e9nements \u00e0 votre propri\u00e9t\u00e9 GA4 est la partie la plus importante afin de mesurer vos r\u00e9sultats. Une bonne analyse de vos objectifs d\u2019entreprise est n\u00e9cessaire afin de cibler quels sont les \u00e9v\u00e9nements, les conversions et les param\u00e8tres les plus importants pour vous. Encore une fois, vous pouvez demander \u00e0 votre fournisseur Web d\u2019int\u00e9grer les \u00e9v\u00e9nements et param\u00e8tres \u00e0 envoyer directement dans la programmation de votre site Web ou encore vous servir de GTM afin de g\u00e9rer et envoyer les donn\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85ed18a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85ed18a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3a8e82\" data-id=\"e3a8e82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8839aff elementor-widget elementor-widget-heading\" data-id=\"8839aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment configurer des conversions dans GA4 ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27059b elementor-widget elementor-widget-text-editor\" data-id=\"b27059b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une fois vos diff\u00e9rents \u00e9v\u00e9nements envoy\u00e9s \u00e0 GA4, vous devrez choisir lesquels sont les plus importants pour vous. En temps normal, une conversion est consid\u00e9r\u00e9e comme une action qui apporte ou qui peut apporter un profit potentiel \u00e0 votre entreprise. Par exemple, vous pourriez consid\u00e9rer un envoi de formulaire comme une conversion ou encore un clic sur un num\u00e9ro de t\u00e9l\u00e9phone. Tout d\u00e9pend de vos objectifs d\u2019entreprise. Pour marquer un \u00e9v\u00e9nement comme une conversion, vous devez vous rendre dans la section <\/span><b>Configurer<\/b><span style=\"font-weight: 400;\"> de votre propri\u00e9t\u00e9. Si vous avez d\u00e9j\u00e0 commenc\u00e9 \u00e0 r\u00e9colter le ou les \u00e9v\u00e9nements en question, vous pouvez simplement vous rendre dans la section <\/span><b>\u00c9v\u00e9nements<\/b><span style=\"font-weight: 400;\"> puis cochez <\/span><b>Marquez comme une conversion<\/b><span style=\"font-weight: 400;\">. Sinon, vous pouvez ajouter manuellement l\u2019\u00e9v\u00e9nement dans la section <\/span><b>Conversions<\/b><span style=\"font-weight: 400;\">. Attention, le nom de l\u2019\u00e9v\u00e9nement doit \u00eatre exactement le m\u00eame que celui qui sera envoy\u00e9 \u00e0 Google Analytics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3dbf3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3dbf3c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f0dd5c\" data-id=\"6f0dd5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78fb4a5 elementor-widget elementor-widget-heading\" data-id=\"78fb4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pourquoi mon Google Analytics ne fonctionne pas ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52a7e8 elementor-widget elementor-widget-text-editor\" data-id=\"b52a7e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Votre compte Google Analytics 4 ne r\u00e9colte pas de donn\u00e9es ? Vos \u00e9v\u00e9nements ne sont pas envoy\u00e9s \u00e0 Google Analytics 4 ? Vous avez besoin d\u2019aide pour la configuration g\u00e9n\u00e9rale de votre propri\u00e9t\u00e9 GA4 ? La collecte et la gestion des donn\u00e9es peuvent \u00eatre assez complexes. Nos sp\u00e9cialistes sauront vous aider et vous guider dans les meilleures pratiques pour l\u2019analyse de vos donn\u00e9es. Nous pouvons \u00e9galement prendre en main partiellement ou totalement la migration de votre compte UA vers GA4. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/allemaglobal.com\/soumission\/\">Demandez une soumission ici.<\/a><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d861dc elementor-widget elementor-widget-button\" data-id=\"8d861dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">J'ai d'autres questions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218a7fc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"218a7fc\" data-element_type=\"section\" data-e-type=\"section\" id=\"form\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-094ab60\" data-id=\"094ab60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a18b70e elementor-widget elementor-widget-heading\" data-id=\"a18b70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d'accompagnement?<br><br> Nos sp\u00e9cialistes peuvent vous aider!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9891e68\" data-id=\"9891e68\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdbed9b elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"cdbed9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Suivant&quot;,&quot;step_previous_label&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulaire blogue\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"2901\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"cdbed9b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Marketing\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCourriel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Courriel\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_6cedd96 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_6cedd96\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tT\u00e9l\u00e9phone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_6cedd96]\" id=\"form-field-field_6cedd96\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"T\u00e9l\u00e9phone\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Seuls les caract\u00e8res de num\u00e9ros de t\u00e9l\u00e9phone (#, -, *, etc.) sont accept\u00e9s.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-moi<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous vous expliquons pourquoi vous devriez passer \u00e0 GA4, quels sont les avantages et comment le faire. Lire l&#8217;article.<\/p>\n","protected":false},"author":8,"featured_media":5250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-2901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2022\/09\/article-ga4.png?fit=2400%2C1256&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/2901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/comments?post=2901"}],"version-history":[{"count":33,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/2901\/revisions"}],"predecessor-version":[{"id":3456,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/2901\/revisions\/3456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/media\/5250"}],"wp:attachment":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/media?parent=2901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/categories?post=2901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/tags?post=2901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}