{"id":7285,"date":"2025-04-08T07:56:34","date_gmt":"2025-04-08T12:56:34","guid":{"rendered":"https:\/\/allemaglobal.com\/?p=7285"},"modified":"2025-04-09T13:22:09","modified_gmt":"2025-04-09T18:22:09","slug":"amazon-ux-ui-pour-un-ecommerce-au-top","status":"publish","type":"post","link":"https:\/\/allemaglobal.com\/en\/blogue\/amazon-ux-ui-pour-un-ecommerce-au-top\/","title":{"rendered":"Ce qu\u2019Amazon nous apprend sur l\u2019exp\u00e9rience utilisateur (UX): Les cl\u00e9s d\u2019un e-commerce au top\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7285\" class=\"elementor elementor-7285\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10bc01a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10bc01a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5933c9f\" data-id=\"5933c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75cfa9f elementor-widget elementor-widget-text-editor\" data-id=\"75cfa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quand on parle de e-commerce, impossible de ne pas penser \u00e0 Amazon. Son succ\u00e8s ne repose pas seulement sur son immense catalogue, mais aussi sur une exp\u00e9rience utilisateur (UX) ultra-fluide. Si tu veux booster ta boutique en ligne, voici quelques le\u00e7ons qu\u2019on peut tirer du g\u00e9ant am\u00e9ricain pour offrir une navigation au top et maximiser les ventes.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afedb0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afedb0f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cef918\" data-id=\"1cef918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49cdd4e elementor-widget elementor-widget-heading\" data-id=\"49cdd4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Un moteur de recherche ultra-efficace  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fe0fb elementor-widget elementor-widget-text-editor\" data-id=\"e0fe0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trouver un produit sur Amazon, c\u2019est (presque) un jeu d\u2019enfant. Gr\u00e2ce \u00e0 son moteur de recherche intelligent, la plateforme sugg\u00e8re des produits avant m\u00eame qu\u2019on ait fini de taper.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Mets en place un moteur de recherche performant sur ton site. Ajoute des filtres, de l\u2019autocompl\u00e9tion et des suggestions intelligentes pour que les clients trouvent vite ce qu\u2019ils cherchent.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2caaa1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2caaa1a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f2a14\" data-id=\"96f2a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abb87 elementor-widget elementor-widget-heading\" data-id=\"82abb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Des recommandations personnalis\u00e9es qui font mouche\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3980285 elementor-widget elementor-widget-text-editor\" data-id=\"3980285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amazon excelle dans l\u2019art de recommander des produits en fonction de nos recherches et achats pr\u00e9c\u00e9dents. R\u00e9sultat? On finit souvent par acheter plus que pr\u00e9vu.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Propose des recommandations bas\u00e9es sur les pr\u00e9f\u00e9rences et l\u2019historique d\u2019achat des clients. \u00c7a booste l\u2019exp\u00e9rience et augmente les chances de ventes additionnelles.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0876c72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0876c72\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6283e79\" data-id=\"6283e79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f00f8b3 elementor-widget elementor-widget-heading\" data-id=\"f00f8b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Des fiches produits claires et compl\u00e8tes\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a161726 elementor-widget elementor-widget-text-editor\" data-id=\"a161726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur Amazon, chaque fiche produit est une mine d\u2019informations: photos de qualit\u00e9, description d\u00e9taill\u00e9e, avis clients\u2026 Tout est l\u00e0 pour aider \u00e0 la d\u00e9cision d\u2019achat.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49\u00c0 faire: Mets des images de qualit\u00e9, des descriptions claires et toutes les infos utiles (prix, stock, d\u00e9lais de livraison). Moins de questions = plus de ventes!\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a4fc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a4fc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81c81a5\" data-id=\"81c81a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e932c8b elementor-widget elementor-widget-heading\" data-id=\"e932c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Les avis clients, un levier de confiance  \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea09570 elementor-widget elementor-widget-text-editor\" data-id=\"ea09570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les avis sont essentiels sur Amazon. Ils rassurent les acheteurs et influencent leurs choix.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Encourage tes clients \u00e0 laisser des avis et affiche-les clairement. G\u00e8re aussi les retours n\u00e9gatifs de mani\u00e8re pro pour montrer que tu es \u00e0 l\u2019\u00e9coute.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6751caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6751caa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51a0f7d\" data-id=\"51a0f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad4585 elementor-widget elementor-widget-heading\" data-id=\"1ad4585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Un achat en un clic et un checkout simplifi\u00e9  \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b6e45 elementor-widget elementor-widget-text-editor\" data-id=\"60b6e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amazon a rendu le processus d\u2019achat ultra-rapide avec son bouton \u201cAcheter en 1 clic\u201d et des options de paiement enregistr\u00e9es.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Simplifie au maximum ton processus de commande. Moins d\u2019\u00e9tapes, plus d\u2019options de paiement, et pourquoi pas une option de commande rapide pour les habitu\u00e9s?\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bbe700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bbe700\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-584b2e7\" data-id=\"584b2e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c4e8ab elementor-widget elementor-widget-heading\" data-id=\"0c4e8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Des infos de livraison claires et pr\u00e9cises  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7007b6 elementor-widget elementor-widget-text-editor\" data-id=\"e7007b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur Amazon, on sait toujours quand et comment notre commande arrivera. Cette transparence rassure les clients.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49\u00c0 faire: Affiche clairement les d\u00e9lais, les frais de livraison et propose un suivi des commandes pour \u00e9viter les frustrations.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49f03a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f03a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21473cc\" data-id=\"21473cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-574db29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"574db29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-da103be\" data-id=\"da103be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66572dd elementor-widget elementor-widget-heading\" data-id=\"66572dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vous avez besoin d\u2019aide pour am\u00e9liorer l\u2019exp\u00e9rience sur votre boutique?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ef1e9 elementor-widget elementor-widget-text-editor\" data-id=\"f5ef1e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nous avons des experts qui peuvent vous aider!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3d04d elementor-widget elementor-widget-button\" data-id=\"fc3d04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/allemaglobal.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c325c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c325c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94e36c7\" data-id=\"94e36c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d4991 elementor-widget elementor-widget-heading\" data-id=\"76d4991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Un site pens\u00e9 pour le mobile  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf56ecb elementor-widget elementor-widget-text-editor\" data-id=\"bf56ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec des millions d\u2019achats r\u00e9alis\u00e9s sur t\u00e9l\u00e9phone cellulaire, Amazon a optimis\u00e9 son site et son application pour une exp\u00e9rience fluide.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49\u00c0 faire: Assure-toi que ton site est responsive et agr\u00e9able \u00e0 naviguer sur mobile. Teste-le sur plusieurs \u00e9crans et optimise les temps de chargement.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffe890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffe890\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c948f\" data-id=\"40c948f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492dae4 elementor-widget elementor-widget-heading\" data-id=\"492dae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Des boutons d\u2019action clairs et visibles  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4818268 elementor-widget elementor-widget-text-editor\" data-id=\"4818268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur Amazon, impossible de louper le bouton \u201cAjouter au panier\u201d ou \u201cPasser commande\u201d. L\u2019interface guide naturellement vers l\u2019achat.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Mets en avant tes boutons d\u2019achat avec des couleurs contrast\u00e9es et un texte accrocheur (\u201cJe le veux!\u201d au lieu de \u201cAjouter au panier\u201d, par exemple).\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d250ee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d250ee8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0705929\" data-id=\"0705929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f21682f elementor-widget elementor-widget-heading\" data-id=\"f21682f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Une am\u00e9lioration continue gr\u00e2ce aux tests \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7722c50 elementor-widget elementor-widget-text-editor\" data-id=\"7722c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amazon ne cesse de tester et d\u2019optimiser son site pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 \u00c0 faire: Teste r\u00e9guli\u00e8rement ton site (A\/B testing, analyse du parcours utilisateur) pour voir ce qui fonctionne le mieux et optimiser chaque d\u00e9tail.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbdc1a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbdc1a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c1d82d\" data-id=\"2c1d82d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa495d elementor-widget elementor-widget-heading\" data-id=\"3aa495d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40af3ea elementor-widget elementor-widget-text-editor\" data-id=\"40af3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amazon a r\u00e9ussi \u00e0 imposer son mod\u00e8le gr\u00e2ce \u00e0 une exp\u00e9rience utilisateur fluide, personnalis\u00e9e et efficace. En appliquant ces quelques bonnes pratiques \u00e0 ton e-commerce, tu peux grandement am\u00e9liorer l\u2019exp\u00e9rience utilisateur, augmenter la satisfaction client et booster tes ventes. Alors, pr\u00eat \u00e0 passer \u00e0 l\u2019action? On peut t\u2019aider \u00e0 optimiser ta boutique! \ud83d\ude80<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Quand on parle de e-commerce, impossible de ne pas penser \u00e0 Amazon. Son succ\u00e8s ne repose pas seulement sur son immense catalogue, mais aussi sur une exp\u00e9rience utilisateur (UX) ultra-fluide. Si tu veux booster ta boutique en ligne, voici quelques le\u00e7ons qu\u2019on peut tirer du g\u00e9ant am\u00e9ricain pour offrir une navigation au top et maximiser [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46,70],"tags":[],"class_list":["post-7285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui","category-web"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/allemaglobal.com\/wp-content\/uploads\/2025\/04\/UX-UI.png?fit=1200%2C600&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/7285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/comments?post=7285"}],"version-history":[{"count":10,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/7285\/revisions"}],"predecessor-version":[{"id":7297,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/posts\/7285\/revisions\/7297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/media\/7287"}],"wp:attachment":[{"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/media?parent=7285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/categories?post=7285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allemaglobal.com\/en\/wp-json\/wp\/v2\/tags?post=7285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}